High Platinum Member
Registered: 1239676754 Posts: 3,721
Reply with quote #1
We are not looking for a new studio home, but I was checking out other studios' websites in the hope of find a summer "camp" for my girls to attend this year. I was really surprised to find so many studio websites hopelessly out of date! Several of them hadn't been updated in a couple of YEARS, and these are studios that I know are still up & running. I can understand listing the bare minimum as far as dates and activities, but c'mon -- at least list the 2012-2013 stuff, not the stuff from 2010 & 2011!
It seems that I do a lot of my initial checking online, for many different purchases, before going to a brick & mortar building, so websites really are an important tool for consumers and for businesses. There are exceptions, of course. Thoughts? Am I out of line to expect a current website?
Double Diamond Member
Registered: 1184694329 Posts: 13,455
Reply with quote #2
Not out of line at all. I hate when a website doesn't have current information. IMO it shows a lack of customer service.
Registered: 1297532415 Posts: 2,174
Reply with quote #3
I agree with you. I do my checking online,and if they can't be bothered to keep their website updated, I may not even consider them. You might want to check if they have a facebook page, though. I think more studios may be using that since it is much easier to update than a website, so your info stays more current.
Registered: 1352138553 Posts: 5,402
Reply with quote #4
To me it just shows evidence of poor business practices. Don't even get me started on studios (other businessestoo) that don't even have a website ... just a facebook. If I were looking for a new studio I would IMMEDIATELY write off any studio without an up to date website. It is one of my peeves online
Registered: 1299099059 Posts: 1,050
Reply with quote #5
This drives me CRAZY about our studio. Every year they say they have "someone" who is going to come in and help the SO update/keep the website up to date. But it never seems to work/last. Our SO is an older lady, not computer savy. She doesn't really get how important the website is or how often its the first impression someone gets regarding her business. It's one relatively easy thing she could do to help her business.
Registered: 1310398021 Posts: 5,784
Reply with quote #6
Our studio website is pretty terrible. It does not in any way reflect how über organized or SO is in everything else he does. It's my personal goal to someday be half that organized. The website is just not something he personally does so it's not updated very often.
High Gold Member
Registered: 1223241952 Posts: 743
Reply with quote #7
Registered: 1201920275 Posts: 1,319
Reply with quote #8
Our website is out of date as well! Our comp info is updated weekly/monthly, but the part that is open to the public is from several years ago.
It's a little embarrassing because people do look at it. I guess that it just hasn't been a priority.
High Platinum Member
Registered: 1204570995 Posts: 3,911
Reply with quote #9
I think an out of date website is a red flag about lack of organization and communication. Either (A) have a full website with class information, camp information, tuition, etc. and keep it well maintained, or (B) have a more general website with information about the studio and a telephone number / email address to contact for information about classes and programs, or (C) don't have a website at all. I don't think you are out of line at all - seeing outdated program information on a supposedly current website is quite a turn-off.
High Silver Member
Registered: 1302490921 Posts: 185
Reply with quote #10
I also think an up to date website is important to attract new business and to keep current customers informed. I didn't even consider some of the studios that hadn't even updated their class schedules for years. Fortunately, our studio has an awesome website that is updated almost weekly and I can find just about any information I need there.
High Platinum Member
Registered: 1273927307 Posts: 4,747
Reply with quote #11
Ours is kind of ugly but it's updated regularly.
When looking at websites last year I hated when I couldn't even figure out what type of studio they were when looking at their website. No information whatsoever on their programs or offerings outside of possibly giving the schedule.